Shopping around in Hokkaido, Japan, you will find many memorabilia related to bears and foxes. Bears and foxes are the indigenous animals in Hokkaido and they still exist in the jungles of Hokkaido. The two animals have become the emblems of Hokkaido! The great brown bear of Hokkaido has spawned a number of memorabilia, with cups, T-shirts, keychains and more products ‘fronted’ by the animal itself. I believe Japanese and tourists alike have grown enamored of these two animals as they are always portrayed as cute in the many illustrations you see in the souvenir shops.